If MSME conduct sales through physical store as well as e-commerce platform, must MSME issue e-Invoices for transactions from both sources? MSME 同时通过实体店与电商平台销售，是否都需要开具 e-Invoice？
If MSME conduct sales through physical store as well as e-commerce platform, must MSME issue e-Invoices for transactions from both sources?
MSME is required to issue e-Invoices for sales conducted through physical store.
As for the sales conducted through e-commerce platform, MSME is not required to issue any e-Invoice as the obligation to issue e-Invoice / self-billed e-Invoice rests with the e-commerce platform provider.
MSME 同时通过实体店与电商平台销售，是否都需要开具 e-Invoice？
需要区分两种销售渠道：
📌 1️ 实体店销售（Physical Store）
➡ MSME 必须自行开具 e-Invoice
📌 2️ 电商平台销售（E-commerce Platform）
➡ MSME 无需开具 e-Invoice
原因是：
👉 开具 e-Invoice / self-billed e-Invoice 的责任在于电商平台运营方
一句话重点: 线下自己开，线上平台开
MSME is required to issue e-Invoices for sales conducted through physical store.
As for the sales conducted through e-commerce platform, MSME is not required to issue any e-Invoice as the obligation to issue e-Invoice / self-billed e-Invoice rests with the e-commerce platform provider.
MSME 同时通过实体店与电商平台销售，是否都需要开具 e-Invoice？
需要区分两种销售渠道：
➡ MSME 必须自行开具 e-Invoice
➡ MSME 无需开具 e-Invoice
原因是：
👉 开具 e-Invoice / self-billed e-Invoice 的责任在于电商平台运营方
一句话重点: 线下自己开，线上平台开
Apr 20,2026